Have you created your own explainer videos? Now it is time to edit them! Read and discover the 5 steps you need to follow to edit these videos!
Have you followed the instructions and you have managed to create your own explainer videos? That’s great, but now you have more work to do. It is time to edit the videos or like people in the film industry like to call it – post-production.
In this article, we are going to present you how to edit your own explainer videos. All you need to do is follow these 5 steps:
– Organize your footage – The first thing you need to do is organize your material. This step is usually missed in a hurry, so make sure not to forget about it. This is like throwing all of your clothes in a suitcase without folding them at all. And what have you done? You have created a mess that you will regret it later for sure. How to organize your footage? Simply, by dividing your material in folders. How many folders you will create depends on the length and complexity of your video.
- Cut the unnecessary – Once you have organized your footage, it is time to get rid of the parts you don’t really need. Just play the video and anytime you hear something you don’t like, cut. Focus on finding the parts you find useful and interesting. Remove unnecessary information and details. At this point, you shouldn’t worry about the length of the video. Play it again and ensure you didn’t miss anything.
- Inserts, close-ups & cut-aways – The inserts are details you want your target customers to notice, close-ups are parts (closer shots) of the person who is speaking, while cut-aways are parts of something that is not included in the scene but relate to what the person is talking about in the video. These 3 elements can be used to speed up the pace of the video and cover the mistakes you missed or you didn’t notice before. Don’t be afraid to be creative and think outside the box. Mix different parts, combine scenes, and you will be surprised from the final result.
– Fine tuning – The truth is that every editor and every video have their own natural style and rhythm. Sometimes, cutting from one shot to another might seem strange or unnatural, but it is your instinct that guides you. To understand us better, look at the right corner of the room you are currently in and then look at the left. Did you blink or you just miss the whole transition? As you are watching your video, pay close attention to the parts you blink as that means the shot is too long (you have probably blinked before the cut) or if it too short, you probably blinked after. Once you have used this technique, go back and rewatch your video. Edit it and then watch it again. You have one step left.
– Clean up – This is the final step. At this point, you won’t change anything or rearrange the dialogue. This is the part when you have to make the video look and sound professionally and pretty. One of the best tools you can use is color grading and it is like Photoshop for moving photos. It includes adjusting the brightness, the temperature, contrast, and other details in your video. Once you are done, watch the video for one final time.
That’s it, you did it! You’ve managed to edit your own explainer videos! The process is long and boring, but in the end, you would be happy you presented a video your customers will watch, share, and appreciate.